A lifestyle choice increasingly in demand

Published on

November 5, 2024

Every year, August launches a select number of property collections, sourcing, renovating and interior designing homes to the highest level.

Owning a holiday home should bring infinite pleasures. Be it waking up to a golden Tuscan morning, carving the first tracks in fresh Alpine powder, being inspired by the galleries of Paris or simply sitting fireside in the Cotswolds: they’re all compelling reasons to own a second home.

But why choose, when you could have them all? Luxury co-ownership firm August believes you shouldn’t have to settle for one holiday home. Their unique model gives owners a share in four or five beautiful homes in Europe’s most seductive locations, opening doors for a global home-owning community that demands quality and understands the importance of variety.

Every year, August launches a select number of property collections, sourcing, renovating and interior designing homes to the highest level with an interior flourish designed to reflect the region and make a house feel like a home, creating properties that are consistently excellent in quality but inspiringly varied in style.

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In their latest launch, you could own homes across three European Capitals and two beachside cities. By becoming an owner of the latest Pied-à-Terre collection, you will co-own 5 apartments in London, Paris, Rome, Barcelona and Cannes. Yours for €340,000. For owners, it provides second-home ownership at a fraction of the usual cost but with none of the usual second-home property stress or hassles.

Homeowners who have chosen to sell their ownership share have seen them snapped up within five days, demonstrating August's strong liquidity. Hundreds of families joined the August community last year, illustrating that co-ownership is a lifestyle choice increasingly in demand.

This feature is re-purposed from The Financial Times, How To Spend It

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